Ralph Carr Management has been instrumental in major corporate events and partnerships for companies including Foxtel, The Seven Network, Channel Ten, The Nine Network, Crown Casino, the Star, Sony Music, Universal Music, Ticketek, Ticketmaster, Etihad Stadium, Mastercard, American Express, Qantas, Audi and Mercedes Benz.
The decision to launch the new business has evolved on its own – fed by the past successes Ralph Carr has had with his own clients and the growing number of calls he receives asking for advice in this area.
“In the USA, this is a recognised area of specialisation,” says Carr, who’s current client stable includes Kate Ceberano, Vanessa Amorosi and Richard Wilkins. But new business will not be restricted to his own talent bank.
“This new division will be specifically focused on establishing and maintaining alliances between corporations and music artists, sports people, celebrities and entertainment personalities for marketing opportunities,” he adds.Â In the past, Ralph Carr has been the man behind successful commercial deals for Tina Arena, Rick Price, Kate Ceberano, Vanessa Amorosi, and Richard Wilkins. RCM has already worked with brands such as Honda, Qantas, Motorola, Coca-Cola, Rayban, Saba, Schwartzkopf, Medibank Private, Telstra, Foxtel, Oakley, Nike, Australian Wool, Ticketek, Acer Arena, Calvin Klein, Myer, Bonds, Playtex, New Holland Publishers and Elastoplast.
In the States, major corporate alignments have meant big dollars and major publicity for stars and brand names such as Sarah Jessica Parker and L’Oreal, Bruce Willis and Police Eyewear, Pierce Brosnan and Omega timepieces, to name but a few. Ralph Carr Associates / Corporate Events aims to bring this trend to Australia.
Carr says, “It’s inevitable … and the way of the future, major corporations will increasingly want to associate themselves with artists, entertainers and celebrities in this age of the ‘cult of personality’.”